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We conduct our brand analysis approach as follows;
- We start with the industry analysis.
- We then drill down to the brand category noting all parameters such as industry size, main players, trends (consumer demographics, segments etc).
- Importantly, we also analyze competition by category, identify the market leader and do a SWOT analysis.
- We carry out a dip stick survey of the category.
- Develop a strategy thrust.
- Carry out an internal awareness/review.
- Present to our Client.