A marketing communications Agency employing a three hundred and sixty degree marketing approach.
To consistently deploy points-of-sale solutions which magnify brand presence above the marketing communications sphere and distinguish our brands from the clutter
Provide research based, technology enabled strategic media plans to maximize media impacts per spend
We handle everything from conceptualization to execution- venue to décor, press materials, red carpet coverage, live video coverage, sound and souvenirs.
Placement of targeted adverts on web portals, social media platforms and use of SEO and Google Analytics tools to profile and redirect traffic to company web portals and pages thereby driving digital conversion.Know More
Who is the client? What is their business and who are its key target consumers? NEED ANALYSIS
Market Research: Consumer psychographics/demographics, Motivations (intrinsic/extrinsic).
Benchmark planned action against international standards and the previous efforts of client or competitors
This is the common thread that runs through from creative conception till the end of the experiential/promotional exploitation
We implement a 360 degree field management approach and this is discussed and agreed with our client prior to commencing any activation. The process is as follows;
Field supervisors manage the team and monitor all aspects of the activation. Mystery shoppers /Prime Majestik team to check on supervisors and the team members to ensure compliance and alignment with project objectives.
Reporting line: BAs to supervisors, supervisors to Prime Majestik team and then to Agency top team. Finally to Client. Agency top team also checks on the teams periodically.Read More